"I suggest using once a week as needed to negate that." "The main complaint brunettes have is they their hair turns brassy, so I always recommend purple shampoo to my brunette clients too," says Dosso. Though King agrees that purple shampoos typically work best on silver or blonde hair, Dosso notes that brunettes can also enjoy their color-cooling benefits. Blue is a complementary shade to orange, which makes it ideal for toning dark blondes and brunettes. Since darker shades have a deeper warmth to their color, they don't yellow - instead, they turn orange. "Purple tones cancel out any unwanted brassy yellow tones and maintain brightness between highlighting appointments," explains Felicia Dosso, a colorist at New York City-based Nunzio Saviano Salon.īrunettes, dirty blondes, and other darker blonde tones (think less Marilyn Monroe, more Gigi Hadid's honey blonde) may want to opt for a blue shampoo instead. So where does purple fit into all of this? Well, yellow is actually the complementary color to purple, which is why these shampoos work so well to keep brassiness at bay. When the color-wheel theory is applied to hair, it works to balance out brassy tones. This theory, which you may have learned in your middle school art classes, states that colors that are on opposite sides of the color wheel - which are also known as complementary colors - neutralize each other. Cosmetic chemist Ginger King notes that the thinking behind purple shampoos is based on the color-wheel theory, the exact same principle people use for color correction in makeup. Purple shampoos are exactly what they sound like: a shampoo with a purple tint. Regardless, both bottle blondes and those who are naturally blessed know the easiest way to keep their hue looking icy is to incorporate only the best purple shampoos into their wash-day routine. The world may never really know if blondes have more fun.
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